An aircraft has a departure time. Cargo teams have paperwork to finish before it. At The Big Spark, Belli founder Jeff Pan used that tension to make an early case for better airline cargo software.
His focus was the work happening away from the passenger seats. Jeff described cargo teams coordinating through paper and spreadsheets, with a limited window to get shipments loaded before an aircraft left the gate. The schedule was fixed. The work still had to fit.
The opportunity was in the hold beneath the passenger cabin. The aircraft and crew were already committed to the flight. Jeff argued that carrying cargo could add another revenue stream, but that opportunity depended on the practical work of selling, planning and loading shipments.
Bringing cargo handling online was his proposed response. Starting with airline operations in Southeast Asia, he made the case for software that could help teams coordinate warehouse work within a short turnaround. He contrasted the technology available to passenger operations with the paper-based processes he described below the cabin.
The recording captures Belli before the company had built the platform used by airline teams today. It gives the product an origin in a concrete operating problem. Before cargo can become revenue, the people on the ground need a way to get it ready for departure.
Watch Jeff's early-stage Big Spark pitch
Recording published 3 May 2024.