A passenger seat can be sold online. In Jeff Pan's Vercel AI Accelerator pitch, the harder question was how to make cargo space just as visible and bookable.
Jeff presented Belli as a response to the paper and spreadsheet workflows behind airline cargo operations. Digitization, he argued, could do more than remove paperwork. It could make available capacity easier to see and book.
A booking, though, is only the beginning. A shipment still needs to fit the aircraft and its loading equipment. Weight, volume and special-handling requirements all matter. Those decisions must also fit the short window between an aircraft reaching the gate and departing. His pitch kept the commercial opportunity tied to the work required to load the cargo.
The presentation also offered a look at how Belli builds its software. Jeff described using v0 to prototype requested functions quickly during airline sales conversations. Faster iteration gave the team a way to respond to specific airline needs, rather than treating cargo as a generic logistics problem.
The recording closes with the judges announcing Belli in second place. Their feedback focused on applying AI to a specific industry, where understanding the customer and the operational constraints matters. They also praised the idea and the presentation.
For cargo teams, the promise Jeff presented was practical. See the space available, make it bookable, and plan how the shipment will actually travel.
Watch Jeff's Vercel AI Accelerator demo-day pitch
Recording published 26 February 2026.