A cargo shipment has to fit more than a booking. It has to fit an aircraft, a loading plan and the operation built around them. On The Pitch by Deel, Asael, a member of Belli's product engineering team, explained how those demands shape the software Belli builds.
His presentation connected the move away from paper and spreadsheets to the decisions cargo teams make each day. They need a clear picture of cargo activity as it changes, while every shipment must fit the aircraft and its loading plan.
Asael described real-time analytics and AI-assisted planning for tasks such as container optimization and aircraft weight and balance. He presented Belli as a cargo operating system intended to bring those decisions and daily workflows into one application.
Introducing that software creates another challenge. The airline has to keep operating. Asael described deployments involving hundreds or thousands of users, and the work of changing operating systems without interrupting day-to-day activity. Adoption depends on the people using the software as well as the application itself.
He closed by asking viewers to pay attention to the cargo carried beneath the passenger cabin. That part of a flight can be easy to overlook. His pitch gave it attention by explaining the planning, handling and commercial work that has to happen before a shipment can travel.
Watch Asael's presentation on The Pitch by Deel
Recording published 26 August 2026.